HydroPoint, makers of WeatherTRAK and EPA WaterSense Manufacturer Partner of the Year, has announced the promotion of Charles N. Zaher to regional vice president of channel sales. Zaher’s proven success is founded on consistently providing timely and appropriate solutions that achieve both environmental and financial objectives, and is an instrumental force in HydroPoint’s channel strategy and success. He joined the HydroPoint team in 2007 with 35 years of irrigation experience in sales, marketing and business development. Charles holds a Master of Science degree in irrigation and soil management from the American University of Beirut, Lebanon and currently resides in Orange, Calif. with his wife Kohar and three sons. He frequently speaks on the topics of irrigation design, system components and water management strategies to both technical and business audiences.
In his new role as regional vice president of channel sales, he will continue to serve as the primary sales executive for several distribution partners, including John Deere Landscape, Sprinkler Supply, CPS, Ewing and Hydro-Scape. Additionally, Charles will be spearheading the strategic growth and strategies of partnership programs to achieve the best practices across all preferred networks.